From our studio in Cape Town, we use the world's finest fragrance oils to craft sophisticated scents for contemporary living. Scents that are subtle yet surprising. Scents that create a soulful sensory experience. 

We are Admirers of Fragrance as an Expression of Personality & Style

We’re believers in the ability of a scent to add dimension to a space, to spark a memory, to fill the air with an almost tangible aura & instant ambience.

We are Lovers of Minimalism

A simple philosophy underlies all that we create:

"Maximalist Scent. Minimalist Design"

We favour minimalist product design that blends function and style, leaving our unique scents & product formulations to do the heavy lifting.

We are Artisanal Makers

Our products are made, blended and poured by the hands of hard working artisans who take pride in their craft. 

Throughout every scent blend and artisanal product is an absolute commitment to quality. We don't compromise on our ingredients or our manufacturing processes.

"We believe the quality of our raw materials & small batch production methods reflect in the experience of using our products."

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OUR STORY

For those who are interested, I'd like to share our story...

As an artisan maker, walking the unexpected path of passion project turned brand, I often forget that not everyone who joins us, knows our story. 

Whether you've just discovered WICK, or you've been quietly watching from a distance, I'd like to personally invite you to join the olfactory journey.

It was a journey that was once mine alone,  that I now gratefully share with a passionate team, and fellow scent lovers.  

How it all Started...

WICK started on my dining room table, and later took shape in my kitchen. It was never the plan to create a brand.

The crafting of niche fine fragrance was strictly a personal pursuit. The delicate balance of both art and science, was so very captivating. My creative project grew into a deep passion and insatiable curiosity that went far beyond what I could have ever imagined.

I have always connected to the experience of scent, and I've always subscribed to fragrance as a means of personal expression. When I finally had the skills , tools and freedom to  create my own, I wanted it to make scents that had a unique point of view. Scents that had depth and complexity, that were soulful, subtle and surprising.

As I created, I wanted to share my passion with friends and family.  I started exploring the products in which my fragrances could live. My love of candles lead me to our first product. In hindsight, it was probably the most complicated of products to to perfect, for so very many reasons. I also wanted to have my products reflect my personal aesthetic - an affinity for minimalist design.

But, within this complex process of formulation and design, I learnt so much. The challenges ignited my passion. The feedback from my inner circle fuelled confidence and an awareness that perhaps, my concept had a real place in the world.  I found myself so fully invested in the process, and soon, the idea of WICK, as a brand, started to take shape. From humble markets to a covid induced online store, it's been a tale of twists and turns.

Today, so much has changed. My personal project ( indulgent hobby)  has reached further than I could ever have imagined.  Yet, the principles of how we started,  remain the same. If anything, the growth has allowed WICK to become an elevated, truer version of what I set out to create. Sharing the journey has allowed more opportunity for creation, with fewer boundaries. 

I now say "our" and "we", because although I am the founder and sole owner of WICK,  I am certainly not alone in bringing it all to life. We are now a team of creators, artisans and dedicated lovers of all that we do. This joint passion extends into everything that we produce - it's tangible. It reflects in everything we put out into the world.  With over 45 000 customers over 5 years, it's no longer a dream, but a reality that we get to share with so many.

"Being allowed to express and create with your greatest passions, is a beautiful thing.  Watching the ideas & thoughts that live in your mind come to life, is a surreal experience. Being able to share the fruits of your creation with others, is fulfilling beyond measure. Create a business and brand from your true passion, and working with a team that wholeheartedly shares in the vision, is a rare privilege."

I am as excited about what we create today, as I was when I poured my very first candle. I'd love for you to enjoy the fruits of this passionate pursuit and continue with us on this magical journey.

Lauren x